San Francisco ad campaign combats shark fin soup

Written by Shark Savers

Monday, 18 April 2011 12:47

Shark Savers has joined WildAid, Oceana, and the Humane Society in an advertising campaign to run in San Francisco MUNI buses to combat the consumption of shark fin soup. In addition to reducing shark fin soup consumption, the purpose of the campaign is to boost community awareness in the San Francisco Bay Area and support the ongoing efforts to pass the California Shark Fin Ban, AB376.

The campaign is running between March 21 and June 18, 2011, in both English and Chinese. It will run on over 275 queen, tail and interior ads will run on San Francisco MUNI buses. Buses routes were chosen that run directly through Chinatown as well as other neighborhoods with high concentration of Asians such as Richmond, Excelsior and Sunset.

Three ads are running, now. Click on the image below to view some of the ads making their way through San Francisco.

Ad #1 is with NBA All-Star Yao Ming, asking consumers to Just Say No to shark fin soup. Click on the images below to expand the view.

Ad #2 talks about the high levels of of the neurotoxin mercury that is found in sharks at elevated levels.

Ad #3 addresses the act of shark finning and how up to 73 million sharks end up in shark find soup.

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Javier M Santibañez S said:

	We have to take care, just now Rise like Lions after slumber unvanquishable Number, Shake your chains to earth like dew which in sleep had fallen on you. We are many, they are few. Percy Bysshe Shelley
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April 26, 2011
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Javier M Santibañez S said: