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Demand for shark fin soup in Asia is the number one reason why shark populations are plummeting throughout the world.
Now you can take advantage of an unprecedented opportunity to make a direct impact in the fight to save sharks.
Shark Savers and WildAid are collaborating on a multi-media campaign in China targeting the consumers of shark fin soup.
Last year's billboard in Beijing featuring Yao Ming
You have a rare opportunity to make a difference.You can help fund the "Say 'no' to shark fin soup" campaign, that includes both mass and online media featuring basketball star Yao Ming, one of China's most popular and influential citizens.
Update! Billboards have already been installed in Shanghai and Beijing. See the blog entry and gallery of the billboards, here. The television commercial featuring Yao Ming is airing in China. The web site and grassroots campaigning launched in December 2009. We no longer need additional funds for billboards, but do need your continued support to extend this campaign into more media, cities, and over time. We will be providing an update soon on additional media that we have already acquired and needs for future acquisitions.
Last year, WildAid had 200 billboards in Beijing for 3 months. In a survey, 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup. This campaign works and your contribution to it will have an impact!
Another view of last year's billboard in Beijing
All of these facets of this campaign work together--the television public service announcement, the billboards, and the web site. At the web site, visitors learn about the environmental and health dangers of shark fin soup, are invited to take a pledge promising to halt their own consumption, and access campaign materials directed at restaurants, businesses, and those planning weddings.
Time is running out for sharks. Let's stop the problem at its source. Join Sharks Savers and WildAid in a proven campaign that truly motivates people to stop eating shark fin soup.
Take action now. Your donation will make sure the citizens of Beijing and Shanghai see this important message every day.
Together we will make a difference. Thank you for your support.
We offer two ways to donate online. The first button is our primary way to donate using a credit card.
If you prefer to pay using PayPal, click on this button:
Donating by check: If you prefer to donate by check, you may do so by sending a check payable to Shark Savers, with 'China Campaign' in the memo. Non-US donors: please send your check in United States currency only so that we can avoid paying the bank's currency conversion fee. They may be mailed to:
Shark Savers
419 Lafayette Street, 2nd floor
New York, NY 10003
Thank you.
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